Provides a liquid base for a product.

Sodium lauryl sulfate (SLS) is a cleaning agent, or "surfactant," that can also be found in personal care products such as toothpaste and shaving cream. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to, so they can be rinsed away.

C11-15 Sec-Pareth-12 is a cleaning agent, or "surfactant," that can be found in a variety of cosmetic and personal care products. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to, so they can be rinsed away. It can also be used as an emulsifier. It ensures that our products provide the same performance use after use. Over time, it is possible for formulas in a product to separate. An emulsifier helps oil mix into the water.

Dipropylene Glycol (DPG) – Dipropylene glycol is a a solubilizer that ensures even distribution of the ingredients throughout the product, to help it work better. Its is commonly used in fragrances.

1,2 benziosothiazol -3(2H) is a preservative that helps maintain product quality and performance over time. Some people raise concerns about preservatives, because a small number of individuals have allergies to them just as some people have allergies to nuts or bees. But preservatives play a very important role in food, cosmetics and household products. Without preservatives, many products would not last more than a week or two before being contaminated by bacteria, mold or yeast. So, we feel the best choice is to add preservatives in the smallest effective quantity to protect our products, but to list these preservatives in our formulas so that those with allergies in the family can make informed choices.

Citric acid is a builder that can also be found in a wide array of household products including laundry detergents, shampoos and cleaners. Of course, citric acid is also found in citrus fruits, such as oranges, lemons and limes. We use it to make a product formula clean better by affecting the molecules in the formula so they work together better. Citric acid can also be used as a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective as a carpet cleaner. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a can, container or dispenser. We also sometimes use citric acid as a cleaning agent that removes hard water deposits, or as a chelator.

A material spun from polypropylene that is soft, yet durable enough to last throughout the application of a product.